After reading Khalifa’s tweets dissing his upcoming album’s title, as well as the letters KK (which West interpreted to be a reference to his wife, Kim Kardashian
), West responded in an epic, 30-tweet tweetstorm laying into Khalifa, while also extolling his own virtues as an artist.
The rant is signature Kanye. Boisterously hyperbolic, bombastic and cutting. For students of Wiz and Ye history, the entire episode was a gift.
The tweetstorm immediately went viral both on Twitter and off. Naturally, brands reacted accordingly.
But the real moment that made this more than just another Kanye Twitter rantwas when Amber Rose — West’s former paramour and Khalifa’s current one — decided to shut shit down by replying to West’s rant. On Twitter.
This can only happen on Twitter
Kanye West has a history of ranting on Twitter and he usually ends up deleting his most bombastic tweets after more quiet reflection. (His 2010 stream-of-consciousness apology to Taylor Swift — an apology he later rescinded — is my personal favorite)4
What I love about Twitter — and what I love about Kanye West — is that it truly exists entirely in the moment.Facebook posts are often reflective — your mother and grandmother read that stuff. Instagram is aspirational and Snapchat is either private or aspirationally weird.
The public nature of Twitter — and the fact that so much of the content is literally off-the-cuff commentary — makes it wholly unique. This is especially true when it comes to celebrities.
Sure, plenty of famous people employ social media managers to cultivate their posts — but its personal, immediate aspect is what makes it different from almost anything else.
Kanye West read Wiz Khalifa’s tweets and responded on Twitter.Amber Rose read Kanye’s disses and shut it all down.
The rest of the world gawked and watched as it unfolded because, damn, this is better than anything Bravo has aired in years.
But I truly can’t imagine any other platform where you could see this sort of back-and-forth, this sort of meta-commentary happen. It can only happen on Twitter.
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